Making a Difference

As a growing food and beverage group in Singapore and the region, we see our sphere of influence not limited by our food courts and restaurants.  In fact, we see our broader role in the communities that we serve.  Children – the building blocks of society – should see that the world is their oyster and the future is filled with hope and new beginnings.  At Food Junction, we believe a positive impact on young ones from underprivileged homes will resonate throughout their lives and give them the courage to dream big.

As part of our ongoing commitment to serve the local community, funds are allocated each year to support initiatives that enrich the lives of less fortunate children.  In 2010, we continued to support the Children for Children event, for the second year running.  This annual event raises money for both The Straits Times School Pocket Money Fund as well as The Business Times Budding Artists Fund.  The former benefits school-going children from low-income families and helped an estimated 12,400 children in 2010 alone, the latter aims to enable children between the ages of five and 12 years distanced by socio-economic circumstances, to pursue their aspirations to develop artistic talents in music, dance, theatre, visual arts and theatre production.

We believe our gift of S$10,000 will be used for initiatives that will make a positive impact on the lives of some of these youngsters and help ease the financial burdens of their parents.

Held on Children’s Day (October 1), the event saw 1,000 underprivileged kids enjoying a fun-filled day at the Underwater World Singapore.  Our hearts were gladdened to see their faces light up at the wonders of the sea, and hope that it inspired new aspirations, perhaps even a career in marine biology someday!

In the year to come, we will certainly continue our efforts to give the less fortunate a helping hand.  In addition to monetary donations, our team has pledged to volunteer more of their personal time towards fund raising activities and charitable acts of kindness.

Photo by Joseph Nair